Event Design, Strategy, Marketing

bb7, a product development agency based in Madison, WI, had three goals: connect with potential clients in the automotive industry, showcase their employees’ passions and expertise, and give back to the community. To achieve these goals, they hosted a wheels show (like a car show, but more inclusive) in their parking lot. Both employees and the public brought in their cars, motorcycles, and bicycles to show off and talk shop. The event was also a fundraiser, raising over $4,500 for the American Family Children’s Hospital. I designed all of the creative assets for the event, from digital promotion to event signage.