Branding & Identity, Event Strategy & Activation

Old El Paso partners with some of the country's top food bloggers to continue producing fresh and fun content and recipes. To kick off this partnership, we brought everyone together in Austin, Texas for two days of tacos, brand immersion, and more tacos. As the brand designer, I collaborated with the OEP marketing team to create an identity for this program and its inaugural event. Inspired by Talavera tile and a festive color palette, we created a memorable event that made the attendees excited to collaborate with the brand.