designer + art director

Trader Joe's

 Art Direction. Design. Project Management

Trader Joe’s collaborates with hundreds of talented independent artists, illustrators, and licensing agents all over the world to create unique, colorful, and wallet-friendly line of greeting cards. As the Art Director, I was responsible for all aspects of the design process - from concept, art direction, project management, design and layout, copywriting, pre-production, and press checks. Designing greeting cards was a natural fit for my sentimental personality, and after producing over 500 designs annually, I got really good at the art of the pun!